*Rakuten members who logged in at least once after membership registration (excluding members who withdrew their membership). Does not indicate purchase.
Data prior to the first quarter of 2021 come from previous reporting.
In the fourth quarter of 2024, the number of member IDs registered at Rakuten amounted to almost *** million. The most recent figure constitutes an increase of over **** percent compared to the fourth quarter of the previous year. The Japanese e-commerce company is headquartered in Tokyo, where it was founded in 1997. Its fiscal year and fourth quarter ended on December 31 of the stated year.
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Rakuten. (February 14, 2025). Number of Rakuten members* from 1st quarter 2015 to 4th quarter 2024 (in millions) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/223349/rakuten-members/
Rakuten. "Number of Rakuten members* from 1st quarter 2015 to 4th quarter 2024 (in millions)." Chart. February 14, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/223349/rakuten-members/
Rakuten. (2025). Number of Rakuten members* from 1st quarter 2015 to 4th quarter 2024 (in millions). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/223349/rakuten-members/
Rakuten. "Number of Rakuten Members* from 1st Quarter 2015 to 4th Quarter 2024 (in Millions)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 14 Feb 2025, /statistics/223349/rakuten-members/
Rakuten, Number of Rakuten members* from 1st quarter 2015 to 4th quarter 2024 (in millions) ÀÖ²¥´«Ã½app×îа汾, /statistics/223349/rakuten-members/ (last visited August 19, 2026)
Number of Rakuten members* from 1st quarter 2015 to 4th quarter 2024 (in millions) [Graph], Rakuten, February 14, 2025. [Online]. Available: /statistics/223349/rakuten-members/
