In 2024, the gross merchandise volume of Amazon.co.jp amounted to around ** Japanese yen, establishing the B2B2C website as the leading e-commerce platform in Japan. Among consumer-to-consumer focused platforms, Mercari overtook the Yahoo's auction and flea market related services, with a GMV of over ** yen.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
empowershop. (November 19, 2025). Gross merchandise volume (GMV) of the leading e-commerce platforms in Japan in 2024 (in billion Japanese yen) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1183873/japan-gmv-leading-e-commerce-platforms/
empowershop. "Gross merchandise volume (GMV) of the leading e-commerce platforms in Japan in 2024 (in billion Japanese yen)." Chart. November 19, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1183873/japan-gmv-leading-e-commerce-platforms/
empowershop. (2025). Gross merchandise volume (GMV) of the leading e-commerce platforms in Japan in 2024 (in billion Japanese yen). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1183873/japan-gmv-leading-e-commerce-platforms/
empowershop. "Gross Merchandise Volume (Gmv) of The Leading E-commerce Platforms in Japan in 2024 (in Billion Japanese Yen)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 19 Nov 2025, /statistics/1183873/japan-gmv-leading-e-commerce-platforms/
empowershop, Gross merchandise volume (GMV) of the leading e-commerce platforms in Japan in 2024 (in billion Japanese yen) ÀÖ²¥´«Ã½app×îа汾, /statistics/1183873/japan-gmv-leading-e-commerce-platforms/ (last visited August 13, 2026)
Gross merchandise volume (GMV) of the leading e-commerce platforms in Japan in 2024 (in billion Japanese yen) [Graph], empowershop, November 19, 2025. [Online]. Available: /statistics/1183873/japan-gmv-leading-e-commerce-platforms/
