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Posting frequency compared to engagement rate on Instagram worldwide in 2026, by content format

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Release date

May 2026

Region

Worldwide

Survey time period

October 2025 to March 2026

Citation formats

Posting frequency vs. engagement rate on Instagram worldwide 2026, by content format

Published by Thuy D., Aug 5, 2026

From 2025 to 2026, despite being posted less frequently, carousels achieved the highest engagement rate on Instagram at **** percent, slightly outperforming reels, which averaged ** posts per month and *** percent engagement. Images recorded * posts per month but a lower engagement rate of **** percent.

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