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Share of Instagram in social media market across India from January 2020 to August 2025

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Source

Release date

September 2025

Region

India

Survey time period

January 2020 to August 2025

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Share of Instagram in social media market India 2020-2025

Published by Thuy D., Sep 2, 2025

The share of Instagram in India's overall social media market stood at percent in August 2025. This was an increase compared to the same period in the previous year. Instagram has increasingly gained popularity among Indian social media users over the years, making it the second leading platform in the market after Facebook.

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Meta in IndiaSocial media usage in IndiaFacebookMeta PlatformsInstagram
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Starter Account

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per month, billed annually 1
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