The original question was: 'When buying clothes online, how often do you consider each of the following?'
The survey was conducted among respondents across 21 countries or regions: Australia, Brazil, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Mexico, the Netherlands, Poland, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, the United Kingdom and the United States.
Citation formats
Leading considerations when ordering clothes on Shein worldwide 2025, by frequency
In 2025, purchasing decisions among SHEIN customers were primarily driven by affordability, with **** percent reporting they always consider finding the best price. Size fit was always or often considered by **Â percent, followed by personal relevance at over ** percent and product quality at **** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Shein. (March 25, 2026). Relative importance of purchase considerations in online clothing shopping among Shein customers globally in 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/1661711/shein-global-purchase-considerations-by-frequency/
Shein. "Relative importance of purchase considerations in online clothing shopping among Shein customers globally in 2025." Chart. March 25, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/1661711/shein-global-purchase-considerations-by-frequency/
Shein. (2026). Relative importance of purchase considerations in online clothing shopping among Shein customers globally in 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/1661711/shein-global-purchase-considerations-by-frequency/
Shein. "Relative Importance of Purchase Considerations in Online Clothing Shopping among Shein Customers Globally in 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 25 Mar 2026, /statistics/1661711/shein-global-purchase-considerations-by-frequency/
Shein, Relative importance of purchase considerations in online clothing shopping among Shein customers globally in 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/1661711/shein-global-purchase-considerations-by-frequency/ (last visited August 19, 2026)
Relative importance of purchase considerations in online clothing shopping among Shein customers globally in 2025 [Graph], Shein, March 25, 2026. [Online]. Available: /statistics/1661711/shein-global-purchase-considerations-by-frequency/