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Share of households buying or renting on-demand movies or series worldwide as of 2nd quarter 2024, by region

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Source

Release date

2025

Region

Worldwide

Survey time period

Q2 2024

Citation formats

Households buying or renting on-demand movies and series 2024, by region

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, May 12, 2025

Nearly **** of households in the U.S. and Canada used TVOD services in the second half of 2024, making the countries the region with the highest pay-per-view penetration rate worldwide. In comparison, the share of households in the Asia-Pacific region buying or renting on-demand movies and series amounted to ** percent.

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Statistics on " Video streaming worldwide "

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Other statistics that may interest you Video streaming worldwide

Overview

5

Subscription video-on-demand (SVOD)

8

Ad-supported streaming

6

Transactional video-on-demand (TVOD)

5

Online TV & broadcaster video-on-demand (BVOD)

5

Consumer behavior

8

Content

6

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Topics

Transactional video-on-demand in the United StatesGen Z video streaming consumption in the United StatesGen Alpha video streaming consumption in the United StatesSubscription video-on-demand in the United StatesAd-supported video-on-demand in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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