In response to a 2024 survey on generative artificial intelligence (GenAI) adoption, ** percent of C-suite executives from the media and entertainment sector in India reported prioritizing GenAI for the purpose of content creation and acquisition. Other similarly prioritized functions were marketing and ad sales.
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EY. (January 16, 2025). Leading functions using generative artificial intelligence in the Indian media and entertainment sector in 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1611294/india-genai-implementation-in-mande-sector/
EY. "Leading functions using generative artificial intelligence in the Indian media and entertainment sector in 2024." Chart. January 16, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1611294/india-genai-implementation-in-mande-sector/
EY. (2025). Leading functions using generative artificial intelligence in the Indian media and entertainment sector in 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1611294/india-genai-implementation-in-mande-sector/
EY. "Leading Functions Using Generative Artificial Intelligence in The Indian Media and Entertainment Sector in 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 16 Jan 2025, /statistics/1611294/india-genai-implementation-in-mande-sector/
EY, Leading functions using generative artificial intelligence in the Indian media and entertainment sector in 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1611294/india-genai-implementation-in-mande-sector/ (last visited August 13, 2026)
Leading functions using generative artificial intelligence in the Indian media and entertainment sector in 2024 [Graph], EY, January 16, 2025. [Online]. Available: /statistics/1611294/india-genai-implementation-in-mande-sector/
