In the 2024 to 2028 report, PwC added the Connectivity segment. According to the source, the reason for this is the increasing digitization within the media and entertainment industry. This includes service revenues from telecommunications companies.
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Revenue of the entertainment and media industry in Germany 2025, by segment
According to the German Entertainment & Media Outlook published by PricewaterhouseCoopers (PwC), around **** billion euros were attributed to online advertising in 2025. In 2024 PwC added the connectivity segment — with around **** billion euros this segment has the highest revenues in 2025. It was followed by books, newspapers, and magazines with around ** billion euros in revenue. The B2B segment (business and economic information, trade media, trade fairs, and directory media) generated around **** billion euros in revenue.
How are total industry revenues developing?
Overall, the total revenues of the entertainment and media industry in Germany are developing positively despite the pandemic dip: in 2024 revenues amounted to around billion euros. By comparison, in 2015 nearly ** billion U.S. dollars were generated. PwC forecasts a marked increase to around billion euros by 2029.
What is the global situation?
The global development of the industry is also strong: the global revenue volume of the entertainment and media industry amounted to around *** trillion U.S. dollars in 2023. Growth to more than *** trillion U.S. dollars is predicted by 2027.
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PwC. (July 9, 2026). Revenue in individual market segments of the entertainment and media industry in Germany in 2025 (in million euros) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/386842/entertainment-and-media-industry-revenue-germany/
PwC. "Revenue in individual market segments of the entertainment and media industry in Germany in 2025 (in million euros)." Chart. July 9, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/386842/entertainment-and-media-industry-revenue-germany/
PwC. (2026). Revenue in individual market segments of the entertainment and media industry in Germany in 2025 (in million euros). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/386842/entertainment-and-media-industry-revenue-germany/
PwC. "Revenue in Individual Market Segments of The Entertainment and Media Industry in Germany in 2025 (in Million Euros)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 9 Jul 2026, /statistics/386842/entertainment-and-media-industry-revenue-germany/
PwC, Revenue in individual market segments of the entertainment and media industry in Germany in 2025 (in million euros) ÀÖ²¥´«Ã½app×îа汾, /statistics/386842/entertainment-and-media-industry-revenue-germany/ (last visited August 12, 2026)
Revenue in individual market segments of the entertainment and media industry in Germany in 2025 (in million euros) [Graph], PwC, July 9, 2026. [Online]. Available: /statistics/386842/entertainment-and-media-industry-revenue-germany/
