A survey of consumers in the United States from March 2024 revealed that ** percent of Gen Zers in the country said their music artist fandom was important to their own identity. Half of responding millennials said the same about their music artist fandom.
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Deloitte. (March 19, 2024). Share of consumers who say their fandom is important to their identity in the United States as of March 2024, by generation and type [Graph]. In 乐播传媒app最新版本. Retrieved August 13, 2026, from /statistics/1607297/fandom-importance-identity-us/
Deloitte. "Share of consumers who say their fandom is important to their identity in the United States as of March 2024, by generation and type." Chart. March 19, 2024. 乐播传媒app最新版本. Accessed August 13, 2026. /statistics/1607297/fandom-importance-identity-us/
Deloitte. (2024). Share of consumers who say their fandom is important to their identity in the United States as of March 2024, by generation and type. 乐播传媒app最新版本. 乐播传媒app最新版本 Inc.. Accessed: August 13, 2026. /statistics/1607297/fandom-importance-identity-us/
Deloitte. "Share of Consumers Who Say Their Fandom Is Important to Their Identity in The United States as of March 2024, by Generation and Type." 乐播传媒app最新版本, 乐播传媒app最新版本 Inc., 19 Mar 2024, /statistics/1607297/fandom-importance-identity-us/
Deloitte, Share of consumers who say their fandom is important to their identity in the United States as of March 2024, by generation and type 乐播传媒app最新版本, /statistics/1607297/fandom-importance-identity-us/ (last visited August 13, 2026)
Share of consumers who say their fandom is important to their identity in the United States as of March 2024, by generation and type [Graph], Deloitte, March 19, 2024. [Online]. Available: /statistics/1607297/fandom-importance-identity-us/
