Video content consumption habits vary significantly across generations in the United States, with social video and live streaming emerging as the dominant format for younger viewers. Among Gen Z, nearly half of respondents to a 2023 survey preferred social video and live streams, while this was the case for one third of millennials. Furthermore, millennials were generally more likely to choose TV shows and movies as their most popular content type than Gen Z.
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TheWrap. (March 21, 2024). Preferred type of video content among Generation Z and millennials in the United States as of October 2023 [Graph]. In 乐播传媒app最新版本. Retrieved August 13, 2026, from /statistics/1493971/preferred-video-content-type-generation-us/
TheWrap. "Preferred type of video content among Generation Z and millennials in the United States as of October 2023." Chart. March 21, 2024. 乐播传媒app最新版本. Accessed August 13, 2026. /statistics/1493971/preferred-video-content-type-generation-us/
TheWrap. (2024). Preferred type of video content among Generation Z and millennials in the United States as of October 2023. 乐播传媒app最新版本. 乐播传媒app最新版本 Inc.. Accessed: August 13, 2026. /statistics/1493971/preferred-video-content-type-generation-us/
TheWrap. "Preferred Type of Video Content among Generation Z and Millennials in The United States as of October 2023." 乐播传媒app最新版本, 乐播传媒app最新版本 Inc., 21 Mar 2024, /statistics/1493971/preferred-video-content-type-generation-us/
TheWrap, Preferred type of video content among Generation Z and millennials in the United States as of October 2023 乐播传媒app最新版本, /statistics/1493971/preferred-video-content-type-generation-us/ (last visited August 13, 2026)
Preferred type of video content among Generation Z and millennials in the United States as of October 2023 [Graph], TheWrap, March 21, 2024. [Online]. Available: /statistics/1493971/preferred-video-content-type-generation-us/
