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Brand categories likely to attract users to visit the metaverse in the United Kingdom as of February 2025

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Source

In cooperation with
Release date

February 2025

Region

United Kingdom

Survey time period

February 4, 2025

Number of respondents

899 respondents

Special properties

Adults who have not used metaverse in the past 12 months

Supplementary notes

The original question was phrased by the source as follows: "Which of the following categories of brands, if present in the metaverse, would be most likely to tempt you into visiting the metaverse?"

Citation formats

Leading brand categories drawing users to metaverse in the UK 2025

Published by
Petroc Taylor,
Mar 5, 2025

According to a survey conducted in February 2025, 21 percent of adults in the United Kingdom (UK) reported that media and entertainment brands appealed them the most to use the metaverse. Travel brands, and the art industry followed, as each category potentially inspired 17 percent of UK adults to explore the metaverse. Education followed as 14 percent of users were interested in joining the platform for virtual leaning.

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Other statistics that may interest you Metaverse

Overview

6

Virtual and augmented reality hardware

5

The metaverse and gaming

8

Awareness

5

Metaverse apps & worlds

7

Usage

6

Regional focus: Japan and South Korea

6

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Topics

MetaverseVirtual reality (VR)Augmented reality (AR)Extended reality (XR)
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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