In 2024, despite being known as digital natives, those aged 18 to 24 years old in the United States preferred physical gift cards to online ones. Around ** percent of those aged 25 to 34 years old said that they would rather have a digital gift voucher than a physical one.
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Toast. (March 3, 2025). Preference of physical or digital gift cards among consumers in the United States in 2024, by age group [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1560502/digital-physical-gift-cards-us/
Toast. "Preference of physical or digital gift cards among consumers in the United States in 2024, by age group." Chart. March 3, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1560502/digital-physical-gift-cards-us/
Toast. (2025). Preference of physical or digital gift cards among consumers in the United States in 2024, by age group. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1560502/digital-physical-gift-cards-us/
Toast. "Preference of Physical or Digital Gift Cards among Consumers in The United States in 2024, by Age Group." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 3 Mar 2025, /statistics/1560502/digital-physical-gift-cards-us/
Toast, Preference of physical or digital gift cards among consumers in the United States in 2024, by age group ÀÖ²¥´«Ã½app×îа汾, /statistics/1560502/digital-physical-gift-cards-us/ (last visited August 13, 2026)
Preference of physical or digital gift cards among consumers in the United States in 2024, by age group [Graph], Toast, March 3, 2025. [Online]. Available: /statistics/1560502/digital-physical-gift-cards-us/