Every so often, gift cards are more of a gift to the retailer than it is for the intended recipient. In 2024, about a third of consumers in the United States, who had an unused gift card balance, admitted that they did not make use of it, because they had simply forgotten about the gift card entirely. Over *** in **** even said the voucher had expired before they got to the point of trying to use it.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Accenture. (October 30, 2024). Leading reasons why consumers did not use their gift card balance in 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1535498/unused-gift-card-balances/
Accenture. "Leading reasons why consumers did not use their gift card balance in 2024." Chart. October 30, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1535498/unused-gift-card-balances/
Accenture. (2024). Leading reasons why consumers did not use their gift card balance in 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1535498/unused-gift-card-balances/
Accenture. "Leading Reasons Why Consumers Did Not Use Their Gift Card Balance in 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 30 Oct 2024, /statistics/1535498/unused-gift-card-balances/
Accenture, Leading reasons why consumers did not use their gift card balance in 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1535498/unused-gift-card-balances/ (last visited August 13, 2026)
Leading reasons why consumers did not use their gift card balance in 2024 [Graph], Accenture, October 30, 2024. [Online]. Available: /statistics/1535498/unused-gift-card-balances/
