Over ***percent of internet users mentioned free delivery as the main motivator to shop online in Spain in 2025. Coupons and discounts were the second most popular online purchase driver, followed by easy returns policy.
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DataReportal, & Meltwater, & We Are Social. (November 5, 2025). Main factors encouraging online purchase among internet users in Spain in 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/1560367/main-e-shopping-drivers-spain/
DataReportal, und Meltwater, und We Are Social. "Main factors encouraging online purchase among internet users in Spain in 2025." Chart. November 5, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/1560367/main-e-shopping-drivers-spain/
DataReportal, Meltwater, We Are Social. (2025). Main factors encouraging online purchase among internet users in Spain in 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/1560367/main-e-shopping-drivers-spain/
DataReportal, and Meltwater, and We Are Social. "Main Factors Encouraging Online Purchase among Internet Users in Spain in 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 5 Nov 2025, /statistics/1560367/main-e-shopping-drivers-spain/
DataReportal & Meltwater & We Are Social, Main factors encouraging online purchase among internet users in Spain in 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/1560367/main-e-shopping-drivers-spain/ (last visited August 19, 2026)
Main factors encouraging online purchase among internet users in Spain in 2025 [Graph], DataReportal, & Meltwater, & We Are Social, November 5, 2025. [Online]. Available: /statistics/1560367/main-e-shopping-drivers-spain/