Gross churn is the number of cancellations in a month divided by the previous month's subscribers. Net churn subtracts resubscribers from cancellations, then divides by the previous month's subscribers. A churn occurs when subscribers lose access to the subscription or on the explicit cancellation date.
In August 2024, the net churn rate of SVOD subscribers in the United States amounted to *** percent, excluding resubscribers. Throughout the period from the beginning of 2023 to mid-2024, SVOD churn peaked in January 2024 at *** percent.
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Antenna. (November 10, 2024). Subscription video-on-demand (SVOD) churn rate in the United States from January 2023 to August 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1557653/svod-churn-rate-us/
Antenna. "Subscription video-on-demand (SVOD) churn rate in the United States from January 2023 to August 2024." Chart. November 10, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1557653/svod-churn-rate-us/
Antenna. (2024). Subscription video-on-demand (SVOD) churn rate in the United States from January 2023 to August 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1557653/svod-churn-rate-us/
Antenna. "Subscription Video-on-demand (Svod) Churn Rate in The United States from January 2023 to August 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 10 Nov 2024, /statistics/1557653/svod-churn-rate-us/
Antenna, Subscription video-on-demand (SVOD) churn rate in the United States from January 2023 to August 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1557653/svod-churn-rate-us/ (last visited August 12, 2026)
Subscription video-on-demand (SVOD) churn rate in the United States from January 2023 to August 2024 [Graph], Antenna, November 10, 2024. [Online]. Available: /statistics/1557653/svod-churn-rate-us/
