In the first quarter of 2025, major ad-free SVOD services added ** million new subscriptions in the U.S., while the number of cancellations reached ** million. This narrow gap between growth and churn highlights the competitive nature of the streaming landscape and the ongoing challenge for providers to retain subscribers.
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Antenna. (May 19, 2025). Number of ad-free SVOD subscription additions and losses in the United States from 1st quarter 2023 to 1st quarter 2025 (in millions) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1613755/ad-free-svod-subscription-adds-cancels-us/
Antenna. "Number of ad-free SVOD subscription additions and losses in the United States from 1st quarter 2023 to 1st quarter 2025 (in millions)." Chart. May 19, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1613755/ad-free-svod-subscription-adds-cancels-us/
Antenna. (2025). Number of ad-free SVOD subscription additions and losses in the United States from 1st quarter 2023 to 1st quarter 2025 (in millions). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1613755/ad-free-svod-subscription-adds-cancels-us/
Antenna. "Number of Ad-free Svod Subscription Additions and Losses in The United States from 1st Quarter 2023 to 1st Quarter 2025 (in Millions)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 19 May 2025, /statistics/1613755/ad-free-svod-subscription-adds-cancels-us/
Antenna, Number of ad-free SVOD subscription additions and losses in the United States from 1st quarter 2023 to 1st quarter 2025 (in millions) ÀÖ²¥´«Ã½app×îа汾, /statistics/1613755/ad-free-svod-subscription-adds-cancels-us/ (last visited August 13, 2026)
Number of ad-free SVOD subscription additions and losses in the United States from 1st quarter 2023 to 1st quarter 2025 (in millions) [Graph], Antenna, May 19, 2025. [Online]. Available: /statistics/1613755/ad-free-svod-subscription-adds-cancels-us/
