According to a survey conducted in February 2024, around ** percent of respondents spent between ** yen and less than **** yen monthly on subscription services. Japan's subscription market offers a wide range of subscription services, including those for physical goods, as well as store and digital services.
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Appliv Topics. (March 11, 2024). Average monthly expenditure on subscriptions in Japan as of February 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1557052/japan-monthly-expenditure-subscriptions/
Appliv Topics. "Average monthly expenditure on subscriptions in Japan as of February 2024." Chart. March 11, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1557052/japan-monthly-expenditure-subscriptions/
Appliv Topics. (2024). Average monthly expenditure on subscriptions in Japan as of February 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1557052/japan-monthly-expenditure-subscriptions/
Appliv Topics. "Average Monthly Expenditure on Subscriptions in Japan as of February 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 11 Mar 2024, /statistics/1557052/japan-monthly-expenditure-subscriptions/
Appliv Topics, Average monthly expenditure on subscriptions in Japan as of February 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1557052/japan-monthly-expenditure-subscriptions/ (last visited August 13, 2026)
Average monthly expenditure on subscriptions in Japan as of February 2024 [Graph], Appliv Topics, March 11, 2024. [Online]. Available: /statistics/1557052/japan-monthly-expenditure-subscriptions/