According to survey data from December 2023, young adults in their twenties in Japan spent on average almost *** thousand Japanese yen on subscription services per month. Popular services with unlimited uses for a fixed fee included video and music streaming.
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SMBC Consumer Finance. (January 28, 2024). Average monthly expenditure on subscription services of young adults in their 20s in Japan from 2020 to 2023 (in Japanese yen) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1550157/japan-expenditure-subscription-service-young-adults/
SMBC Consumer Finance. "Average monthly expenditure on subscription services of young adults in their 20s in Japan from 2020 to 2023 (in Japanese yen)." Chart. January 28, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1550157/japan-expenditure-subscription-service-young-adults/
SMBC Consumer Finance. (2024). Average monthly expenditure on subscription services of young adults in their 20s in Japan from 2020 to 2023 (in Japanese yen). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1550157/japan-expenditure-subscription-service-young-adults/
SMBC Consumer Finance. "Average Monthly Expenditure on Subscription Services of Young Adults in Their 20s in Japan from 2020 to 2023 (in Japanese Yen)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 28 Jan 2024, /statistics/1550157/japan-expenditure-subscription-service-young-adults/
SMBC Consumer Finance, Average monthly expenditure on subscription services of young adults in their 20s in Japan from 2020 to 2023 (in Japanese yen) ÀÖ²¥´«Ã½app×îа汾, /statistics/1550157/japan-expenditure-subscription-service-young-adults/ (last visited August 13, 2026)
Average monthly expenditure on subscription services of young adults in their 20s in Japan from 2020 to 2023 (in Japanese yen) [Graph], SMBC Consumer Finance, January 28, 2024. [Online]. Available: /statistics/1550157/japan-expenditure-subscription-service-young-adults/
