Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by annual household income
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Share of respondents
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During an April 2024 survey, ** percent of respondents with an annual household income of * to * British pounds from the United Kingdom stated they were concerned about targeted or personalized digital advertising based on their online activity. UK average stood at ** percent.
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Department for Digital, Culture, Media and Sport (UK). (December 2, 2024). Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by annual household income [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1549540/concern-personalized-targeted-ads-income-uk/
Department for Digital, Culture, Media and Sport (UK). "Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by annual household income." Chart. December 2, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1549540/concern-personalized-targeted-ads-income-uk/
Department for Digital, Culture, Media and Sport (UK). (2024). Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by annual household income. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1549540/concern-personalized-targeted-ads-income-uk/
Department for Digital, Culture, Media and Sport (UK). "Share of Adults Concerned about Targeted or Personalized Digital Advertising Based on Their Online Activity in The United Kingdom (Uk) as of April 2024, by Annual Household Income." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 2 Dec 2024, /statistics/1549540/concern-personalized-targeted-ads-income-uk/
Department for Digital, Culture, Media and Sport (UK), Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by annual household income ÀÖ²¥´«Ã½app×îа汾, /statistics/1549540/concern-personalized-targeted-ads-income-uk/ (last visited August 13, 2026)
Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by annual household income [Graph], Department for Digital, Culture, Media and Sport (UK), December 2, 2024. [Online]. Available: /statistics/1549540/concern-personalized-targeted-ads-income-uk/
