According to a survey conducted among marketers in the United States and the United Kingdom in **, ** percent of respondents said they increased their spending on Android and decreased their spending on iOS, while ** percent said they moved their budgets in the other direction. This came as almost **** out of ten respondents said they had lost revenue due to Apple's changes to its identifier for advertisers (IDFA), which came into effect in .
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ExchangeWire. (March 31, 2022). Share of marketers increasing or decreasing spending on Android and iOS in the United States and the United Kingdom as of January 2022 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 14, 2026, from /statistics/1292193/marketers-increasing-android-ios-spend-us-uk/
ExchangeWire. "Share of marketers increasing or decreasing spending on Android and iOS in the United States and the United Kingdom as of January 2022." Chart. March 31, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 14, 2026. /statistics/1292193/marketers-increasing-android-ios-spend-us-uk/
ExchangeWire. (2022). Share of marketers increasing or decreasing spending on Android and iOS in the United States and the United Kingdom as of January 2022. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 14, 2026. /statistics/1292193/marketers-increasing-android-ios-spend-us-uk/
ExchangeWire. "Share of Marketers Increasing or Decreasing Spending on Android and Ios in The United States and The United Kingdom as of January 2022." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 31 Mar 2022, /statistics/1292193/marketers-increasing-android-ios-spend-us-uk/
ExchangeWire, Share of marketers increasing or decreasing spending on Android and iOS in the United States and the United Kingdom as of January 2022 ÀÖ²¥´«Ã½app×îа汾, /statistics/1292193/marketers-increasing-android-ios-spend-us-uk/ (last visited August 14, 2026)
Share of marketers increasing or decreasing spending on Android and iOS in the United States and the United Kingdom as of January 2022 [Graph], ExchangeWire, March 31, 2022. [Online]. Available: /statistics/1292193/marketers-increasing-android-ios-spend-us-uk/
