Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by age group
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÀÖ²¥´«Ã½app×îа汾 Account for unlimited access
During an April 2024 survey, ** percent of responding young adults aged 16 to 24 from the United Kingdom stated they were concerned about targeted or personalized digital advertising based on their online activity. The UK average stood at ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Department for Digital, Culture, Media and Sport (UK). (December 2, 2024). Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by age group [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 17, 2026, from /statistics/1549538/concern-personalized-targeted-ads-age-uk/
Department for Digital, Culture, Media and Sport (UK). "Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by age group." Chart. December 2, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 17, 2026. /statistics/1549538/concern-personalized-targeted-ads-age-uk/
Department for Digital, Culture, Media and Sport (UK). (2024). Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by age group. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 17, 2026. /statistics/1549538/concern-personalized-targeted-ads-age-uk/
Department for Digital, Culture, Media and Sport (UK). "Share of Adults Concerned about Targeted or Personalized Digital Advertising Based on Their Online Activity in The United Kingdom (Uk) as of April 2024, by Age Group." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 2 Dec 2024, /statistics/1549538/concern-personalized-targeted-ads-age-uk/
Department for Digital, Culture, Media and Sport (UK), Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by age group ÀÖ²¥´«Ã½app×îа汾, /statistics/1549538/concern-personalized-targeted-ads-age-uk/ (last visited August 17, 2026)
Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by age group [Graph], Department for Digital, Culture, Media and Sport (UK), December 2, 2024. [Online]. Available: /statistics/1549538/concern-personalized-targeted-ads-age-uk/
