The study was conducted in the following 20 territories: United States, United Kingdom, China, France, Netherlands, Italy, Germany, Thailand, Australia, New Zealand, India, Indonesia, Brazil, Colombia, Peru, Argentina, Mexico, United Arab Emirates, Saudi Arabia, and South Africa.
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Most used online purchase channels for technology products worldwide 2024
In a survey conducted in 2024, approximately a third of online shoppers globally reported purchasing technology products (e.g. smartphones, tablets, computers) via leading online marketplaces such as Amazon and Mercado Libre. Some ** percent reported buying consumer electronics via branded websites.
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VML. (September 19, 2024). Leading purchase channels used for consumer electronics e-commerce worldwide in 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1545638/purchase-channels-for-electronics-online/
VML. "Leading purchase channels used for consumer electronics e-commerce worldwide in 2024." Chart. September 19, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1545638/purchase-channels-for-electronics-online/
VML. (2024). Leading purchase channels used for consumer electronics e-commerce worldwide in 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1545638/purchase-channels-for-electronics-online/
VML. "Leading Purchase Channels Used for Consumer Electronics E-commerce Worldwide in 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 19 Sep 2024, /statistics/1545638/purchase-channels-for-electronics-online/
VML, Leading purchase channels used for consumer electronics e-commerce worldwide in 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1545638/purchase-channels-for-electronics-online/ (last visited August 12, 2026)
Leading purchase channels used for consumer electronics e-commerce worldwide in 2024 [Graph], VML, September 19, 2024. [Online]. Available: /statistics/1545638/purchase-channels-for-electronics-online/
