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Most popular types of in-app purchases in mobile games as of 2024

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Sources

Release date

September 2024

Region

Worldwide

Survey time period

2024

Supplementary notes

"Early" refers to spending in the first week, "mid" to second week spending, and "late" to spending in the third week. 

Citation formats

Mobile games top in-app purchases 2024

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, Dec 5, 2024

As of 2024, in-app purchases (IAP) for mobile gaming spenders varied widely among types of purchases, and also depending on the timeframe of the purchase. While some types of spending remained stable on a weekly basis, IAP for categories such as ads removal changed through time, with percent of purchases in the first week decreasing to *** percent in the third week. Overall, the highest amount of IAP corresponded to currency, as more than ** percent of mobile gamers purchased this regardless of timeframe, and more than ** percent did so after three weeks

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Statistics on " Gaming monetization "

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Other statistics that may interest you Gaming monetization

Overview

6

Consumer behavior

4

PC & console software

6

In-game advertising

4

In-game purchases

5

In-game monetization leaders

6

Gaming subscriptions

4

Spotlight: continuous monetization through live service games

6

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Topics

Gaming monetizationMobile gaming market in the United StatesMobile app monetizationVideo gaming worldwideVideo gaming and the metaverse
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
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  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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