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Take Two Interactive is a video game distribution company headquartered in the United States. The company is divided into different publishing labels depending on the type of games or target audience (Rockstar Games, 2K Games, Private Division and Social Point). Take-Two Interactive's global revenue from virtual currency, add-on content, and in-game purchases has shown a continuous increase since 2018. In the fiscal year 2025, Take-Two generated over 4.47 billion U.S. dollars in revenue through recurrent consumer spending, which translates to approximately 79.4 percent of the company's net revenue during the measured period. 2021 was the first year that add-on purchases accounted for the majority of TTE's revenues and show the development of the gaming industry monetization as a whole.