Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Germany as of August 2024
Characteristic
prDOOH
DOOH
Traditional OOH
-
-
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÀÖ²¥´«Ã½app×îа汾 Account for unlimited access
During a survey among marketers in Germany published in September 2024, ** percent of respondents included strong brand safety and enhanced targeting among attributes of programmatic digital out-of-home (prDOOH) advertising. Approximately ** percent of marketers connected these same attributes, along with dynamic creative capabilities, for digital out-of-home (DOOH) advertising.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
VIOOH. (September 17, 2024). Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Germany as of August 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1498704/marketers-ooh-attributes-germany/
VIOOH. "Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Germany as of August 2024." Chart. September 17, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1498704/marketers-ooh-attributes-germany/
VIOOH. (2024). Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Germany as of August 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1498704/marketers-ooh-attributes-germany/
VIOOH. "Attributes of Out-of-home (Ooh), Digital Out-of-home (Dooh), and Programmatic Digital Out-of-home (Prdooh) Advertising According to Marketers in Germany as of August 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 17 Sep 2024, /statistics/1498704/marketers-ooh-attributes-germany/
VIOOH, Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Germany as of August 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1498704/marketers-ooh-attributes-germany/ (last visited August 13, 2026)
Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Germany as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: /statistics/1498704/marketers-ooh-attributes-germany/
