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Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers in Germany as of August 2024

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Sources

Release date

September 2024

Region

Germany

Survey time period

as of August 13, 2024

Number of respondents

200 respondents

Special properties

"usually" and "always" responses only

Supplementary notes

Percentage points do not add up to 100 because the source used a five-point scale (from "Never" to "Always"), allowing for overlap of responses.

The source does not specify the survey type or date.

Citation formats

Top methods for purchasing DOOH campaigns according to marketers in Germany 2024

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, Oct 24, 2024

During a survey among marketers in Germany published in the second half of 2024, approximately ** percent reported usually or always purchasing campaigns through direct buys only. Around ** percent of marketers stated campaigns through 
programmatic buys only, while ** percent relied on campaigns with a mix of direct 
and programmatic buys.

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Topics

Digital out-of-home advertising in GermanyDigital out-of-home advertising in the UKDigital out-of-home advertising worldwideProgrammatic digital out-of-home (prDOOH) advertisingDigital out-of-home advertising in Europe
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