A survey conducted in the United States showed how likely consumers would be to shop during Amazon Prime Days, analyzing the last six years. The shoppers' consideration has been consistent throughout these years, especially since 2020, staying between the range of ** to ** percent until 2024.
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YouGov. (August 29, 2024). Share of consumers who would consider purchasing during Prime Days in the United States from 2019 to 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 20, 2026, from /statistics/1498527/us-amazon-brand-consideration/
YouGov. "Share of consumers who would consider purchasing during Prime Days in the United States from 2019 to 2024." Chart. August 29, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 20, 2026. /statistics/1498527/us-amazon-brand-consideration/
YouGov. (2024). Share of consumers who would consider purchasing during Prime Days in the United States from 2019 to 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 20, 2026. /statistics/1498527/us-amazon-brand-consideration/
YouGov. "Share of Consumers Who Would Consider Purchasing during Prime Days in The United States from 2019 to 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 29 Aug 2024, /statistics/1498527/us-amazon-brand-consideration/
YouGov, Share of consumers who would consider purchasing during Prime Days in the United States from 2019 to 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1498527/us-amazon-brand-consideration/ (last visited August 20, 2026)
Share of consumers who would consider purchasing during Prime Days in the United States from 2019 to 2024 [Graph], YouGov, August 29, 2024. [Online]. Available: /statistics/1498527/us-amazon-brand-consideration/