ACSI internet portals and search engines customer trends 2024| �ֲ��ýapp��°汾

Year-on-year (YoY) change of customer experience with online search engines and information websites in the United States from 2023 to 2024 (index score)

Characteristic	2023	2024
Quality of mobile app	87	87
Reliability of mobile app (minimal down time, crashes, lags)	85	86
Ease of navigation	84	85
Ease of using the site on different devices	83	84
Loading speed performance and reliability	82	83
Variety of services and information	82	83
Freshness of content	81	82
Speed and reliability of video clips	81	82
Amount of ads on site	77	79
Privacy	77	79

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Release date

July 2024

More information

Region

United States

Survey time period

2023 to 2024

Number of respondents

2023-2024, n=8,940

Special properties

respondents chosen at random and contacted via email

Method of interview

Online interview

Supplementary notes

The source adds the following information: "The ACSI Search and Social Media Study 2024 is based on interviews with randomly chosen respondents who were contacted via email between July 2023 and June 2024. Those are asked to evaluate their recent experiences with the largest search/information and social media websites regarding visitor traffic, plus an aggregate category consisting of 'all other'— and thus smaller—websites in those categories."

Citation formats

In 2024, according to the American Customer Satisfaction Index (ACSI), the quality and reliability of mobile apps were identified as the most satisfying factors for U.S. customers using internet portals and search engines. Although all aspects saw improvements from the previous year, privacy and the presence of ads on the site received the lowest ratings in 2024, as each scored 79 out of 100 index points. Overall customer satisfaction with internet search engines and information reached 80 out of 100 points in the United States in 2024, and is one of the highest ratings ever registered for these platforms.