A study released in March 2025 that looked at about 35,000 websites found that online search channels were responsible for almost ** percent of the traffic generated to these domains. By the time of this study, direct traffic corresponded to around **** percent of visits to the analyzed websites. Meanwhile, large language models (LLMs) like ChatGPT and Gemini corresponded to around *** percent of the verified traffic, representing a share just below e-mail platforms.
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Ahrefs. (March 25, 2025). Share of web traffic as of March 2025, by source channel [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/1617655/web-traffic-share-source-channel/
Ahrefs. "Share of web traffic as of March 2025, by source channel." Chart. March 25, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/1617655/web-traffic-share-source-channel/
Ahrefs. (2025). Share of web traffic as of March 2025, by source channel. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/1617655/web-traffic-share-source-channel/
Ahrefs. "Share of Web Traffic as of March 2025, by Source Channel." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 25 Mar 2025, /statistics/1617655/web-traffic-share-source-channel/
Ahrefs, Share of web traffic as of March 2025, by source channel ÀÖ²¥´«Ã½app×îа汾, /statistics/1617655/web-traffic-share-source-channel/ (last visited August 19, 2026)
Share of web traffic as of March 2025, by source channel [Graph], Ahrefs, March 25, 2025. [Online]. Available: /statistics/1617655/web-traffic-share-source-channel/
