In June 2024, the share of U.S. consumers using ad-free streaming services significantly dropped to ** percent, compared to ** percent recorded in 2023, suggesting a change in viewing behavior. Meanwhile, the share of consumers using ad-supported services increased from ** percent in June 2021 to ** percent in June 2024.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Media Play News. (July 28, 2024). Share of consumers using ad-supported or ad-free streaming services in the United States from June 2021 to June 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/1497778/ad-supported-ad-free-streaming-services-usage-us/
Media Play News. "Share of consumers using ad-supported or ad-free streaming services in the United States from June 2021 to June 2024." Chart. July 28, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/1497778/ad-supported-ad-free-streaming-services-usage-us/
Media Play News. (2024). Share of consumers using ad-supported or ad-free streaming services in the United States from June 2021 to June 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/1497778/ad-supported-ad-free-streaming-services-usage-us/
Media Play News. "Share of Consumers Using Ad-supported or Ad-free Streaming Services in The United States from June 2021 to June 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 28 Jul 2024, /statistics/1497778/ad-supported-ad-free-streaming-services-usage-us/
Media Play News, Share of consumers using ad-supported or ad-free streaming services in the United States from June 2021 to June 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1497778/ad-supported-ad-free-streaming-services-usage-us/ (last visited August 19, 2026)
Share of consumers using ad-supported or ad-free streaming services in the United States from June 2021 to June 2024 [Graph], Media Play News, July 28, 2024. [Online]. Available: /statistics/1497778/ad-supported-ad-free-streaming-services-usage-us/
