In 2023, Duolingo led the language learning app market in the United Kingdom, achieving an aided brand awareness of 38.23 percent among consumers. Rosetta Stone followed with 29.84 percent, and Babbel reported 28.99 percent.
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Latana. (July 2, 2024). Aided brand awareness of selected language learning apps in the United Kingdom in 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 17, 2026, from /statistics/1490113/language-learning-app-awareness-uk/
Latana. "Aided brand awareness of selected language learning apps in the United Kingdom in 2023." Chart. July 2, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 17, 2026. /statistics/1490113/language-learning-app-awareness-uk/
Latana. (2024). Aided brand awareness of selected language learning apps in the United Kingdom in 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 17, 2026. /statistics/1490113/language-learning-app-awareness-uk/
Latana. "Aided Brand Awareness of Selected Language Learning Apps in The United Kingdom in 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 2 Jul 2024, /statistics/1490113/language-learning-app-awareness-uk/
Latana, Aided brand awareness of selected language learning apps in the United Kingdom in 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1490113/language-learning-app-awareness-uk/ (last visited August 17, 2026)
Aided brand awareness of selected language learning apps in the United Kingdom in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1490113/language-learning-app-awareness-uk/
