Respondents who have consumed chocolate & candy bars.
Method of interview
Online survey
Supplementary notes
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
*Number of respondents:
United States: 7,489 United Kingdom: 7,485 Germany: 1,245 Brazil: 7,489
Age of respondents:
United States: 18-64 United Kingdom: 18-64 Germany: 18-64 Brazil: 18-64
Date of survey:
United States: 17 June 2025 to 15 December 2025 United Kingdom: 17 June 2025 to 16 December 2025 Germany: 17 June 2025 to 24 July 2025 Brazil: 17 June 2025 to 15 December 2025
With 96 percent brand awareness, the chocolate brand Kinder was most known in Germany among the selected countries. On the other hand, some 71 percent of consumers in the United States knew this brand.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
ÀÖ²¥´«Ã½app×îа汾. (December 17, 2025). Kinder brand awareness among chocolate and candy bar consumers in selected countries in 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1616285/kinder-chocolate-brand-awareness/
ÀÖ²¥´«Ã½app×îа汾. "Kinder brand awareness among chocolate and candy bar consumers in selected countries in 2025." Chart. December 17, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1616285/kinder-chocolate-brand-awareness/
ÀÖ²¥´«Ã½app×îа汾. (2025). Kinder brand awareness among chocolate and candy bar consumers in selected countries in 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1616285/kinder-chocolate-brand-awareness/
ÀÖ²¥´«Ã½app×îа汾. "Kinder Brand Awareness among Chocolate and Candy Bar Consumers in Selected Countries in 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 17 Dec 2025, /statistics/1616285/kinder-chocolate-brand-awareness/
ÀÖ²¥´«Ã½app×îа汾, Kinder brand awareness among chocolate and candy bar consumers in selected countries in 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/1616285/kinder-chocolate-brand-awareness/ (last visited August 12, 2026)
Kinder brand awareness among chocolate and candy bar consumers in selected countries in 2025 [Graph], ÀÖ²¥´«Ã½app×îа汾, December 17, 2025. [Online]. Available: /statistics/1616285/kinder-chocolate-brand-awareness/