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Year-over-year change of Instagram posts and reels engagement from 2024 to 2025, by type of interaction

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Source

In cooperation with
Release date

2025

Region

Worldwide

Survey time period

2025

Special properties

358,457 Instagram accounts, 15,095,587 Instagram posts

Citation formats

Instagram change in engagement 2024-2025, by type of interaction

Published by Thuy D., Feb 10, 2026

Between 2024 and 2025, impressions on Instagram posts increased by ** percent, while interactions on posts decreased by ** percent. Overall engagement fell by ** percent between 2024 and 2025. For Instagram reels, engagement decreased by percent, year-over-year.

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Statistics on " Instagram advertising and marketing "

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Other statistics that may interest you Instagram advertising and marketing

Overview

4

Usage

5

Influencers

6

Competitors

4

Metrics

5

Successful brands

3

Audience

6

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Topics

Instagram advertising and marketingInstagramSocial media advertising and marketing worldwideBrands on social mediaFacebook advertising and marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

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Professional Account

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Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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