The questions were phrased by the source as follows:
Awareness: "Do you know this brand, even if only by name? (multi-pick)"
Popularity: "When it comes to neobanking and neobrokerage, which of the following brands do you like? (multi-pick)"
Usage: "When it comes to neobanking and neobrokerage, which of the following brands have you used in the past 12 months? (multi-pick)"
The base for the questions about popularity and usage was respondents who knew the individual brand. More information on the methodology can be found here.
Citation formats
Neobanking and neobrokerage popularity in Mexico 2025, by brand
Nubank and Plata were by far the most well-known and popular neobanks in Mexico in 2025. According to ÀÖ²¥´«Ã½app×îа汾 Consumer Insights, over ** percent of the respondents knew these two app-based challenger banks. In terms of usage, Nubank led the ranking and, together with GBM+, was the most widely used neobank.
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ÀÖ²¥´«Ã½app×îа汾. (December 17, 2025). Neobanking and neobrokerage awareness, popularity, and usage in Mexico in 2025, by brand [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1481954/mexico-neobanking-neobrokerage-popularity-awareness-usage/
ÀÖ²¥´«Ã½app×îа汾. "Neobanking and neobrokerage awareness, popularity, and usage in Mexico in 2025, by brand." Chart. December 17, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1481954/mexico-neobanking-neobrokerage-popularity-awareness-usage/
ÀÖ²¥´«Ã½app×îа汾. (2025). Neobanking and neobrokerage awareness, popularity, and usage in Mexico in 2025, by brand. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1481954/mexico-neobanking-neobrokerage-popularity-awareness-usage/
ÀÖ²¥´«Ã½app×îа汾. "Neobanking and Neobrokerage Awareness, Popularity, and Usage in Mexico in 2025, by Brand." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 17 Dec 2025, /statistics/1481954/mexico-neobanking-neobrokerage-popularity-awareness-usage/
ÀÖ²¥´«Ã½app×îа汾, Neobanking and neobrokerage awareness, popularity, and usage in Mexico in 2025, by brand ÀÖ²¥´«Ã½app×îа汾, /statistics/1481954/mexico-neobanking-neobrokerage-popularity-awareness-usage/ (last visited August 12, 2026)
Neobanking and neobrokerage awareness, popularity, and usage in Mexico in 2025, by brand [Graph], ÀÖ²¥´«Ã½app×îа汾, December 17, 2025. [Online]. Available: /statistics/1481954/mexico-neobanking-neobrokerage-popularity-awareness-usage/
