During a March 2024 survey carried out among advertising executives from the United States, 64 percent of respondents stated they had used Google's demand-side platform (DSP) Google DV360. One in three said they used Amazon's DSP.
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Digiday. (March 25, 2024). Share of advertising executives from the United States who used selected demand-side platforms (DSPs) as of March 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1475413/dsp-use/
Digiday. "Share of advertising executives from the United States who used selected demand-side platforms (DSPs) as of March 2024." Chart. March 25, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1475413/dsp-use/
Digiday. (2024). Share of advertising executives from the United States who used selected demand-side platforms (DSPs) as of March 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1475413/dsp-use/
Digiday. "Share of Advertising Executives from The United States Who Used Selected Demand-side Platforms (Dsps) as of March 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 25 Mar 2024, /statistics/1475413/dsp-use/
Digiday, Share of advertising executives from the United States who used selected demand-side platforms (DSPs) as of March 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1475413/dsp-use/ (last visited August 13, 2026)
Share of advertising executives from the United States who used selected demand-side platforms (DSPs) as of March 2024 [Graph], Digiday, March 25, 2024. [Online]. Available: /statistics/1475413/dsp-use/
