During a fall 2023 survey carried out among U.S. marketers who worked with Instacart Ads, ** percent of respondents rated the network's targeting effectiveness as excellent or very good. Return on investment (ROI) generated by Amazon DSP was deemed excellent or very good by ** percent of responding marketers.
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Path to Purchase Institute. (February 6, 2024). Marketer assessment of Instacart Ads in the United States as of October 2023, by key performance indicator [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1460307/marketer-assessment-instacart-ads/
Path to Purchase Institute. "Marketer assessment of Instacart Ads in the United States as of October 2023, by key performance indicator." Chart. February 6, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1460307/marketer-assessment-instacart-ads/
Path to Purchase Institute. (2024). Marketer assessment of Instacart Ads in the United States as of October 2023, by key performance indicator. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1460307/marketer-assessment-instacart-ads/
Path to Purchase Institute. "Marketer Assessment of Instacart Ads in The United States as of October 2023, by Key Performance Indicator." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 6 Feb 2024, /statistics/1460307/marketer-assessment-instacart-ads/
Path to Purchase Institute, Marketer assessment of Instacart Ads in the United States as of October 2023, by key performance indicator ÀÖ²¥´«Ã½app×îа汾, /statistics/1460307/marketer-assessment-instacart-ads/ (last visited August 13, 2026)
Marketer assessment of Instacart Ads in the United States as of October 2023, by key performance indicator [Graph], Path to Purchase Institute, February 6, 2024. [Online]. Available: /statistics/1460307/marketer-assessment-instacart-ads/
