A survey conducted in July 2023 in the United States found that consumers' reasons for using biometric authentication to validate online purchases vary from generation to generation. While around ** percent of respondents from Gen Z used biometrics to ensure faster checkout, baby boomers and seniors' main reason was improved security and fraud prevention, according to more than ** percent of respondents.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
PYMNTS. (September 20, 2023). Reasons for using biometric authentication to validate an online purchase in the United States in 2023, by generation [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1449099/biometric-authentication-benefits-by-generation-us/
PYMNTS. "Reasons for using biometric authentication to validate an online purchase in the United States in 2023, by generation." Chart. September 20, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1449099/biometric-authentication-benefits-by-generation-us/
PYMNTS. (2023). Reasons for using biometric authentication to validate an online purchase in the United States in 2023, by generation. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1449099/biometric-authentication-benefits-by-generation-us/
PYMNTS. "Reasons for Using Biometric Authentication to Validate An Online Purchase in The United States in 2023, by Generation." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 20 Sep 2023, /statistics/1449099/biometric-authentication-benefits-by-generation-us/
PYMNTS, Reasons for using biometric authentication to validate an online purchase in the United States in 2023, by generation ÀÖ²¥´«Ã½app×îа汾, /statistics/1449099/biometric-authentication-benefits-by-generation-us/ (last visited August 13, 2026)
Reasons for using biometric authentication to validate an online purchase in the United States in 2023, by generation [Graph], PYMNTS, September 20, 2023. [Online]. Available: /statistics/1449099/biometric-authentication-benefits-by-generation-us/
