A survey conducted in July 2023 in the United States found that consumers from younger generations were more likely to use biometric methods to validate an online purchase. Over *** of Gen Z respondents reported using facial recognition, versus around ****percent among Baby boomers and seniors. Overall, Millennials constituted the generation who most used biometric authentication for online purchases, with approximately **** of respondents reporting using such methods.
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PYMNTS. (September 20, 2023). Biometric methods used to validate an online purchase by consumers in the United States in 2023, by generation [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1449028/biometric-methods-use-for-online-purchases-by-generation-us/
PYMNTS. "Biometric methods used to validate an online purchase by consumers in the United States in 2023, by generation." Chart. September 20, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1449028/biometric-methods-use-for-online-purchases-by-generation-us/
PYMNTS. (2023). Biometric methods used to validate an online purchase by consumers in the United States in 2023, by generation. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1449028/biometric-methods-use-for-online-purchases-by-generation-us/
PYMNTS. "Biometric Methods Used to Validate An Online Purchase by Consumers in The United States in 2023, by Generation." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 20 Sep 2023, /statistics/1449028/biometric-methods-use-for-online-purchases-by-generation-us/
PYMNTS, Biometric methods used to validate an online purchase by consumers in the United States in 2023, by generation ÀÖ²¥´«Ã½app×îа汾, /statistics/1449028/biometric-methods-use-for-online-purchases-by-generation-us/ (last visited August 13, 2026)
Biometric methods used to validate an online purchase by consumers in the United States in 2023, by generation [Graph], PYMNTS, September 20, 2023. [Online]. Available: /statistics/1449028/biometric-methods-use-for-online-purchases-by-generation-us/
