During a 2023 survey, **** percent of responding app users stated that they always skipped an in-app video ad if there was an option to do so after a certain time frame. On the other hand, **** percent said they did not skip such ads if they were relevant to them.
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Business of Apps. (May 10, 2023). Frequency of skipping an in-app video ad by app users worldwide as of May 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1412252/frequency-skip-in-app-ad/
Business of Apps. "Frequency of skipping an in-app video ad by app users worldwide as of May 2023." Chart. May 10, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1412252/frequency-skip-in-app-ad/
Business of Apps. (2023). Frequency of skipping an in-app video ad by app users worldwide as of May 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1412252/frequency-skip-in-app-ad/
Business of Apps. "Frequency of Skipping An In-app Video Ad by App Users Worldwide as of May 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 10 May 2023, /statistics/1412252/frequency-skip-in-app-ad/
Business of Apps, Frequency of skipping an in-app video ad by app users worldwide as of May 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1412252/frequency-skip-in-app-ad/ (last visited August 13, 2026)
Frequency of skipping an in-app video ad by app users worldwide as of May 2023 [Graph], Business of Apps, May 10, 2023. [Online]. Available: /statistics/1412252/frequency-skip-in-app-ad/
