* Job title of Director or higher working in retail companies with e-commerce operations.
The survey was carried out in the U.S., UK, Germany, Denmark, Norway, Sweden, and Australia.
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Short-term challenges in marketing technology among e-commerce companies 2022
Business intelligence and analytics represented a challenge for ** percent of retail companies selling online, a global survey from 2022 revealed. Besides investing in business intelligence systems (** percent), the biggest challenge for e-commerce pure players was online advertising and retail media, an investment area for ** percent of retail decision makers.
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Publicis.Sapient. (June 2, 2022). Main short-term challenges in marketing technology among worldwide e-commerce companies in 2022, by type of company [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1361585/e-commerce-marketing-tech-challenges/
Publicis.Sapient. "Main short-term challenges in marketing technology among worldwide e-commerce companies in 2022, by type of company." Chart. June 2, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1361585/e-commerce-marketing-tech-challenges/
Publicis.Sapient. (2022). Main short-term challenges in marketing technology among worldwide e-commerce companies in 2022, by type of company. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1361585/e-commerce-marketing-tech-challenges/
Publicis.Sapient. "Main Short-term Challenges in Marketing Technology among Worldwide E-commerce Companies in 2022, by Type of Company." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 2 Jun 2022, /statistics/1361585/e-commerce-marketing-tech-challenges/
Publicis.Sapient, Main short-term challenges in marketing technology among worldwide e-commerce companies in 2022, by type of company ÀÖ²¥´«Ã½app×îа汾, /statistics/1361585/e-commerce-marketing-tech-challenges/ (last visited August 13, 2026)
Main short-term challenges in marketing technology among worldwide e-commerce companies in 2022, by type of company [Graph], Publicis.Sapient, June 2, 2022. [Online]. Available: /statistics/1361585/e-commerce-marketing-tech-challenges/
