In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the travel industry in the United States reached **** U.S. dollars and was the highest among the presented countries. In France, the value stood at ** U.S. cents.
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Semrush. (February 19, 2025). Average cost-per-click (CPC) in Google Ads search advertising for travel in selected countries worldwide in December 2024 (in U.S. dollars) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1402662/travel-googleads-cpc/
Semrush. "Average cost-per-click (CPC) in Google Ads search advertising for travel in selected countries worldwide in December 2024 (in U.S. dollars)." Chart. February 19, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1402662/travel-googleads-cpc/
Semrush. (2025). Average cost-per-click (CPC) in Google Ads search advertising for travel in selected countries worldwide in December 2024 (in U.S. dollars). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1402662/travel-googleads-cpc/
Semrush. "Average Cost-per-click (Cpc) in Google Ads Search Advertising for Travel in Selected Countries Worldwide in December 2024 (in U.S. Dollars)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 19 Feb 2025, /statistics/1402662/travel-googleads-cpc/
Semrush, Average cost-per-click (CPC) in Google Ads search advertising for travel in selected countries worldwide in December 2024 (in U.S. dollars) ÀÖ²¥´«Ã½app×îа汾, /statistics/1402662/travel-googleads-cpc/ (last visited August 13, 2026)
Average cost-per-click (CPC) in Google Ads search advertising for travel in selected countries worldwide in December 2024 (in U.S. dollars) [Graph], Semrush, February 19, 2025. [Online]. Available: /statistics/1402662/travel-googleads-cpc/
