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Share of internet users paying for online content in China in 2023, by segment

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Source

Release date

June 2024

Region

China

Survey time period

2023

Citation formats

Penetration rate of digital subscription in China 2023, by segment

Published by Thuy D., Jul 19, 2024

In 2023, about ** percent of internet users in China consumed movies, TV series, and other long-form videos online. Nonetheless, the subscription rate of video streaming stood below ** percent among internet users. The difference was even more apparent in the short-form video segment, with a whooping ** percent usage rate and only ** percent paying rate. 

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