Survey question: "Think about the purchase you have made in the following categories over the past three months. Were you influenced toward a certain brand by a post on social media in the following categories?"
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Influence of social media on purchase decisions Indonesia 2022, by category
According to a survey on purchasing decision among consumers in Indonesia conducted in August 2022, ** percent of respondents bought consumer electronics products because of social media influence. The same survey found that social media had a significant influence on millennials' purchase decisions.
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McKinsey & Company. (October 17, 2022). Influence of social media on purchase decisions in Indonesia as of August 2022, by category [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1370310/indonesia-social-media-impact-on-consumption-by-category/
McKinsey & Company. "Influence of social media on purchase decisions in Indonesia as of August 2022, by category." Chart. October 17, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1370310/indonesia-social-media-impact-on-consumption-by-category/
McKinsey & Company. (2022). Influence of social media on purchase decisions in Indonesia as of August 2022, by category. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1370310/indonesia-social-media-impact-on-consumption-by-category/
McKinsey & Company. "Influence of Social Media on Purchase Decisions in Indonesia as of August 2022, by Category." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 17 Oct 2022, /statistics/1370310/indonesia-social-media-impact-on-consumption-by-category/
McKinsey & Company, Influence of social media on purchase decisions in Indonesia as of August 2022, by category ÀÖ²¥´«Ã½app×îа汾, /statistics/1370310/indonesia-social-media-impact-on-consumption-by-category/ (last visited August 12, 2026)
Influence of social media on purchase decisions in Indonesia as of August 2022, by category [Graph], McKinsey & Company, October 17, 2022. [Online]. Available: /statistics/1370310/indonesia-social-media-impact-on-consumption-by-category/
