During a 2023 survey, market fragmentation was named either a major or a minor challenge of retail media advertising by ** percent of responding marketers from across the globe. Privacy issues were mentioned by ** percent of respondents.
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World Federation of Advertisers. (January 13, 2023). Challenges of retail media advertising according to marketers worldwide as of January 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1369371/retail-media-challenges/
World Federation of Advertisers. "Challenges of retail media advertising according to marketers worldwide as of January 2023." Chart. January 13, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1369371/retail-media-challenges/
World Federation of Advertisers. (2023). Challenges of retail media advertising according to marketers worldwide as of January 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1369371/retail-media-challenges/
World Federation of Advertisers. "Challenges of Retail Media Advertising According to Marketers Worldwide as of January 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 13 Jan 2023, /statistics/1369371/retail-media-challenges/
World Federation of Advertisers, Challenges of retail media advertising according to marketers worldwide as of January 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1369371/retail-media-challenges/ (last visited August 13, 2026)
Challenges of retail media advertising according to marketers worldwide as of January 2023 [Graph], World Federation of Advertisers, January 13, 2023. [Online]. Available: /statistics/1369371/retail-media-challenges/
