The research was conducted in the following countries: Australia, France, Japan, New Zealand, the Republic of Ireland, the United Kingdom (UK), the United States, and Spain.
Citation formats
Global consumers using digital data protection tools November 2022, by type
A 2022 survey of consumers worldwide found that around half of the respondents enacted privacy mode on a pre-installed browser. Additionally, 45 percent said they had installed ad blocking. Approximately four in 10 survey participants used a password manager.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Marigold. (January 18, 2023). Share of consumers worldwide that use tools for online data protection as of November 2022, by type [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/1368219/consumer-data-protection-tools-use-by-type/
Marigold. "Share of consumers worldwide that use tools for online data protection as of November 2022, by type." Chart. January 18, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/1368219/consumer-data-protection-tools-use-by-type/
Marigold. (2023). Share of consumers worldwide that use tools for online data protection as of November 2022, by type. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/1368219/consumer-data-protection-tools-use-by-type/
Marigold. "Share of Consumers Worldwide That Use Tools for Online Data Protection as of November 2022, by Type." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 18 Jan 2023, /statistics/1368219/consumer-data-protection-tools-use-by-type/
Marigold, Share of consumers worldwide that use tools for online data protection as of November 2022, by type ÀÖ²¥´«Ã½app×îа汾, /statistics/1368219/consumer-data-protection-tools-use-by-type/ (last visited August 18, 2026)
Share of consumers worldwide that use tools for online data protection as of November 2022, by type [Graph], Marigold, January 18, 2023. [Online]. Available: /statistics/1368219/consumer-data-protection-tools-use-by-type/
