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Most preferred types of programs watched on over-the-top (OTT) video services in South Korea as of August 2025

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Source

Release date

December 2025

Region

South Korea

Survey time period

May 26 to August 22, 2025

Number of respondents

7,648 respondents

Age group

6 years and older

Special properties

among OTT service users; paper-assisted personal interview (PAPI)

Method of interview

Face-to-face interview

Citation formats

Leading program types watched via OTT video services South Korea 2025

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, Aug 12, 2026

According to a survey conducted in South Korea in 2025, around **** percent of respondents stated that their most preferred type of program on over-the-top (OTT) video services were variety and entertainment shows. About **** percent preferred watching K-dramas via OTT services.

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Statistics on " TV consumption in South Korea "

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Broadcasting industry overview

5

TV consumption behavior

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TV program preferences

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Streaming

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K-dramas

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Topics

TV consumption in South KoreaFilm industry in South Korea Streaming in South KoreaCreative content industry in South KoreaOnline video market in South Korea
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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