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According to a survey conducted in South Korea in July 2026, the most popular TV program at the time was "Agent Kim Reactivated," with **** percent of respondents stating it was their favorite to watch. The most popular non-drama was "I Am a Natural Person."

What’s popular on Korean TV?

Korean dramas, often abbreviated to K-dramas, are among the most popular programs watched in South Korea. K-dramas have also seen global acclaim, with hits such as “Squid Game” being watched by audiences around the globe. Variety shows constitute another major genre in the television industry, proving especially popular among older generations. Drawing from the success of K-dramas and K-pop, these shows often feature prominent faces of the Korean entertainment industry in various formats from comedy to quiz shows.

How do South Koreans watch TV?

Despite television being increasingly accessible on smartphones and other devices via over-the-top (OTT) services, South Koreans still commonly enjoy their favorite shows via television sets. Taking advantage of the strong internet infrastructure in the country, however, viewers make increasing use of digital opportunities. With almost the entire country being online, a substantial share of South Koreans had some sort of pay TV subscription.