Leading challenges of using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022
Characteristic
Share of respondents
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professionals who work full-time in marketing, advertising, customer service, HR/finance, sales, or IT departments and have some level of involvement in marketing-related activities; work for companies currently using artificial intelligence or machine learning software for advertising, content, or copywriting generation
Method of interview
Online survey
Supplementary notes
Respondents that gave a "Don't know" answer were removed from total.
Citation formats
Top marketing challenges of AI and ML usage in U.S. companies 2022
A survey carried out in July 2022 in the United States found out that ** percent of marketing professionals that were using artificial intelligence (AI) and machine learning (ML) tools in their marketing programs said that their leading challenges were risk and governance issues. Another ** percent of professionals working with AI and ML stated that the AI and ML technologies were too difficult to use or deploy. An additional ** percent of U.S. marketing professionals shared that AI and ML's costs were a challenge as well.
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Capterra. (September 13, 2022). Leading challenges of using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/1364821/ai-ml-usage-company-challenges-us/
Capterra. "Leading challenges of using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022." Chart. September 13, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/1364821/ai-ml-usage-company-challenges-us/
Capterra. (2022). Leading challenges of using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/1364821/ai-ml-usage-company-challenges-us/
Capterra. "Leading Challenges of Using Artificial Intelligence (Ai) and Machine Learning (Ml) Tools According to Marketing Professionals in The United States as of July 2022." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 13 Sep 2022, /statistics/1364821/ai-ml-usage-company-challenges-us/
Capterra, Leading challenges of using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022 ÀÖ²¥´«Ã½app×îа汾, /statistics/1364821/ai-ml-usage-company-challenges-us/ (last visited August 19, 2026)
Leading challenges of using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022 [Graph], Capterra, September 13, 2022. [Online]. Available: /statistics/1364821/ai-ml-usage-company-challenges-us/
