A survey from August 2022 found that more streaming media player users in the U.S. searched for or selected content on the respective home screen than smart TV viewers. In comparison, ** percent of smart TV consumers go directly to their apps to select content, while the share of streaming media player users who search in their apps amounted to ** percent.
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Hub Entertainment Research. (October 13, 2022). Share of smart TV and streaming media player users searching for content in the United States as of August 2022, by source [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 17, 2026, from /statistics/1339689/ctv-users-content-search-us-by-source/
Hub Entertainment Research. "Share of smart TV and streaming media player users searching for content in the United States as of August 2022, by source." Chart. October 13, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 17, 2026. /statistics/1339689/ctv-users-content-search-us-by-source/
Hub Entertainment Research. (2022). Share of smart TV and streaming media player users searching for content in the United States as of August 2022, by source. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 17, 2026. /statistics/1339689/ctv-users-content-search-us-by-source/
Hub Entertainment Research. "Share of Smart Tv and Streaming Media Player Users Searching for Content in The United States as of August 2022, by Source." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 13 Oct 2022, /statistics/1339689/ctv-users-content-search-us-by-source/
Hub Entertainment Research, Share of smart TV and streaming media player users searching for content in the United States as of August 2022, by source ÀÖ²¥´«Ã½app×îа汾, /statistics/1339689/ctv-users-content-search-us-by-source/ (last visited August 17, 2026)
Share of smart TV and streaming media player users searching for content in the United States as of August 2022, by source [Graph], Hub Entertainment Research, October 13, 2022. [Online]. Available: /statistics/1339689/ctv-users-content-search-us-by-source/
