The brand index aggregates numerous brand databases and rankings with various aspects on enterprise strength, brand reputation, online voting, internet users' ratings, industry rankings, and corporate awards. The index is on a scale of 0 (weak) to 100 (strong).
The source does not specify the publication date. The release date stated here is the date of data access.
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Leading news media brands in China 2025, based on brand index
State-owned news media remained strong in China. As of February 2025, CCTV, China's national television broadcaster was the leading news media brand in the country, scoring **** points in a brand index. The second place went to People's Daily, followed by Xinhua News Agency.
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CNPP Brand Research Institute. (February 7, 2025). Brand index of largest news media brands in China as of February 7, 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1322960/china-strongest-news-media-brands/
CNPP Brand Research Institute. "Brand index of largest news media brands in China as of February 7, 2025." Chart. February 7, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1322960/china-strongest-news-media-brands/
CNPP Brand Research Institute. (2025). Brand index of largest news media brands in China as of February 7, 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1322960/china-strongest-news-media-brands/
CNPP Brand Research Institute. "Brand Index of Largest News Media Brands in China as of February 7, 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 7 Feb 2025, /statistics/1322960/china-strongest-news-media-brands/
CNPP Brand Research Institute, Brand index of largest news media brands in China as of February 7, 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/1322960/china-strongest-news-media-brands/ (last visited August 12, 2026)
Brand index of largest news media brands in China as of February 7, 2025 [Graph], CNPP Brand Research Institute, February 7, 2025. [Online]. Available: /statistics/1322960/china-strongest-news-media-brands/
